Onboarding
Onboarding is your first chance to confirm that your new workforce made the right decision. You need to put your best foot forward. Too many companies expect their new personnel to automatically integrate into the organization. This leaves the new employee alone to figure out how to work the company systems, how everybody connects and communicates, how to fit into the workflow, and where to go for help. This leads to a team member who feels like anything but a member of the team and it delays their ability to effectively contribute to the organization.
An inclusive and comprehensive onboarding experience means a greater retention of your personnel; is one where your new employee feels welcome, included and supported throughout their transition; is a win for you. Below is an example of an onboarding project developed to meet specific needs of an non-profit organization that relies heavily on a large volunteer workforce. You can review background about the organization’s needs and special considerations, then view samples from this project.
Volunteer Onboarding
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The organization is a member based, non-profit focused on women's leadership development. The organization is comprised of four corporations, or entities, and each entity is operated by independent staff and boards of directors, as well as being supported by volunteers. Within each entity there can be multiple departments, and the volunteers are recruited and trained based on each department's needs. A common sentiment and complaint was that volunteers were inconsistent in their role performance and understanding of the expectations of the organization. In addition, there were differences between how separate volunteer teams were trained within one department. The difference in recruiting and training lead to inconsistencies in expectations, communication and retention of volunteers.
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The organization has over 6,000 volunteers filling over 1,500 unique roles. Volunteers reside in countries all over the world, with the majority residing within the United States. Comfort with technology ranged from digital natives to volunteers uncomfortable navigating technology. While some volunteers have been engaged with the organization since they joined, others left and re-engaged later in life.
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Because each entity, department and team had specific training that was required for their volunteers, the focus of this orientation training needed to be key expectations that applied to all volunteers throughout the enterprise.
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The organization had access to a learning management system (LMS), but it was not accessible to all volunteers. A document repository, called The Resource Center had already been established as a "go-to" place for volunteers to locate important resources and included a dedicated page just for volunteers.
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Volunteers are required to be subscribed to all organization electronic communications. This creates an equal opportunity to communicate with all volunteers about expectations and to introduce the orientation trainings.
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An important component to success was going to be the ability for the orientation training to be self-directed. As adult learners, they required the flexibililty to self-direct their orientation learning due to competing priorities such as caring for families, schooling, work, etc.
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A common question that members and volunteers ask is "how does this apply to me?" The orientation training needed to include examples and opportunities for volunteers to see how the information would be applicable to them and their role.
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With all these key considerations in mind, it was determined to that a comprehensive checklist would be an ideal solution. The checklist would be delivered via e-mail and include a variety of tasks and responsibilities to acquaint the volunteers with the expectations and resources of the organization.
Additionally, 5 e-learning modules would be created and stored in The Resource Center for all volunteers to access during their orientation and throughout their terms.
Identifying the Solution.
The goal was to develop a standardized orientation program for all volunteers across all four entities. The program would need to be designed for consistent implementation for all volunteers, as well as accessibility for all volunteers.
I started by drafting an initial checklist and presenting it to a small group of key staff stakeholders. They provided feedback about the types of activities and expectations that needed to be communicated. I took their feedback, made edits and presented the new draft to the larger group of all staff who supervise volunteers within the organization. They provided feedback on the checklist and we finalized the items. It was important to keep the list short and manageable, while gaining buy-in from key stakeholders.
Next, we identified the content that would be appropriate to deliver in an e-learning format. The topics came from the shared expectations on all volunteer job descriptions and common questions from new volunteers.
Orientation Checklist
Volunteers receive a welcome email with the Volunteer Orientation Checklist within the first 7 days of their term. I worked with the marketing department to develop a communication campaign to send the welcome email within the specified time perimeters. The campaign included the welcome email, a follow up email 30 days later and resends when volunteers do not open the first delivery of each message.
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It was important that this resource look like other resources for the organization and following all branding guidelines. The format, font, sizing, spacing and colors all align with the organization style guide.
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Instructions need to provide an introduction to the resource as well as clear guidance for how to navigate the document. The document is intended to be used electronically, but could also be printed out - so all hyperlinks were spelled out rather than hidden links.
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Action items were designed to be meaningful and practical for each volunteer. They were also worded so that the volunteer would need to interact in some way with the content, to hopefully create a more impactful learning experience.
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The list is structured so that each task builds on the one that came before it, although volunteers could pick and choose to complete them in any order.
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The wrap up quiz includes 5 short questions and were relatively easy, so that completion rates are high and volunteers feel confident in their knowledge, aka no "gotcha" questions. Additionally, the final question asked if volunteers had any questions or if they had heard from their volunteer supervisor about next steps in their orientation. For volunteers that indicate "no", the assistant director of volunteer management follows up with the volunteer supervisor and staff liaison to make sure the volunteer recieves a comprehensive and inclusive orientation experience.
E-Learning Modules
Volunteers are introduced to the e-learning modules through the Volunteer Orientation Checklist. Below are snapshots from the suite of modules I created to illustrate important design and development decisions.
Learning Outcomes
Each module has clear learning outcomes outlined at the beginning.
Visual Theme
All five modules utilized a consistent visual theme to identify them as part of the suite of Volunteer Orientation Trainings. This included a bright green as the dominant color and the "dash" pattern - both selected from the approved style guide.
User Experience
The modules are designed to be visually engaging and provide the most important pieces of information for the broadest audience.
Learning Engagement
All modules were critically designed to consider opportunities for learner engagement. In the above example, the learner must click through each piece of the identity wheel to learn more and read examples before moving forward.
LMS Theme
The player is consisent with how the organization formats the player for their LMS. For volunteers who utilize the LMS, this ensures that the do not need to relearn how to use the player.
From start to finish, this Volunteer Orientation project took 6 months to design, develop and implement. Since it was implemented, all volunteer supervisors and staff liaisons have indicated an increase in the performance of volunteer teams.